Bleed – To be printed so as to go off the edge or edges of a page after trimming. The general rule is that at least a 3mm bleed is applied.
Cast Coated Stock – Coated paper with a high gloss reflective finish.
Die-cutting – Cutting shapes in or out of paper.
DPI – (Dots Per Inch) The resolution of an image or how many pixels are defined in the boundary of a square inch.
Embossing – Pressing an image into paper so that it will create a raised relief.
EPS – (Encapsulated PostScript) File format that supports both vector graphics and bitmap images.
Foiling – Application of a high metallic finish using a specific block.
Gloss Stock – A shiny look reflecting light.
GSM – (Grams Per Square Metre) Paper weight is measured using gsm. Ranging from 80gsm (typical photocopy paper) – 400gsm (heavy card).
JPEG (or JPG) – (Joint Photographic Experts Group) A type of image format, used for compressing 'natural' real world images. Does not handle compressing black and white images well.
Laminating – To encapsulate printed material with a clear plastic. Helps to protect documents.
Matt Stock – Has a dull finish, with no reflective quality.
Paths (Curves) – Text is converted into an image and is no longer a font.
PDF (Portable Document Format) – File format for representing documents in a manner that is independent of the original application software, hardware and operating system used to create those documents.
Pixelated – The effect created when an image is printed at low resolution, (appears blurry, jagged or has a stair-stepped effect).
PMS (Pantone Colour Matching System) – A set of standard colours for printing, each of which is specified by a single number.
Process Printing – The process of combining four basic colours (CMYK) to create a printed colour picture or colours composed from the basic four colours.
Spot Colour – Printing process that uses inks matched to the industry standard PMS books.
Stock – The material to be printed onto.
Tiff – (Tagged Image File Format) A type of image file format, Tiff files can include colour or grayscale information. The quality of the image is determined by its resolution or dpi.
Trim Marks – Similar to crop marks, these marks show where to trim the printed sheet.
